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New Year Investments is specifically focused on urban infill in the Madison Area.  With each project we grow our reputation as a developer that is committed to deeply understanding our surroundings, improving the built environment and strengthening our community.  Great work takes time.  We choose our projects carefully. We have identified a few selected projects to illustrate our current work.



Built in 2022, Ella is a 135-unit mixed-income housing development at the gateway to Madison’s downtown. Near the intersection of East Washington with Highway 30 from Milwaukee, the famed Ella’s Deli restaurant attracted generations of Madisonians for decades. Ella’s success came from its unique design, quality product, dedicated owners and phenomenal visibility. Similar ingredients—a focus on exceptional design, quality construction, strong management, local control and visibility will make Ella Apartments a desirable and sustainable residential community for future generations.

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